Volvo C30
A Product of Free Will

Award: D&AD in book

The business opportunity:
Create a big idea around “spontaneity” to launch the new C30.

Our solution:
Invite people to have spontaneous reactions to the car by simply asking: "What do you think?" We illustrated and animated the best answers. Online, the commercials were turned into games and mobile goodies. At dealerships, people voted for the best angles and features.