Who's Johnny X?
Campaign Big Awards finalist
Revolution Awards highly commended
The business opportunity:
Create a big idea to launch the Xperia phone, based on its intuitive features built for every aspect of life.
The story of an amnesiac who uses the new phone to piece his life back together: ‘Who is Johnny X?’
We brought this story to life as an online film, broadcast in nine webisodes and amplified in print, POS, a mobile app, social and online media. The results: Over 6 million episode views, lots of earned media and some industry awards…
After coming up with the original idea, as part of a creative team, I developed the story further in partnership with a scriptwriter and a film director. I then art directed the campaign and managed junior creatives and designers.