Sony Vaio
The Online Script Project


Awards:
Campaign BIg Awards finalist

One Show Merit Award
Webby Awards nominee
 
Creative Review Annual
IAB Grand Prix Award winner

The business opportunity:
Leverage the influence of John Malkovich to sell more laptops.

Our solution:
Invite people to collaborate with John and his Sony VAIO to write a short film. He wrote the first sentence to be completed by participants and throughout the campaign he fed back on submissions and, ultimately, chose three winners. We turned the final script into Snow Angel