Gourmet Burger Kitchen
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Epica Award - Silver winner

Lurzers Archive feature

The brief:

When Gourmet Burger Kitchen launched in 2001, they were the only upmarket burger restaurant in the UK. Since they set the trend, dozens have followed.

Our challenge was to get tongues wagging about the greatness of GBK again. And increase footfall too, on a tiny budget of £100,000.

Ran across digital super sites, print OOH, digital drop down banners, MPU’s, push notifications, and social.

The response was overwhelming: Won most creative campaign globally on the Drum and stayed there for a week. Won a Silver Epica, and we’ve entered it for everything else big and shiny too. Oh, and the product sold out in many places on day one, plus it sold more burgers than any other, AND put GBK firmly back on the map.