COI anti–abuse
TV campaign


Brief:
Create a campaign of TV commercials to increase teenage awareness that bullying is a form of abuse. The campaign is to feature teenage couples and show non - violent scenarios.

We created a campaign of six ads: three scenarios each with two alternate endings. This meant in each ad the victim scenario had the strong call to action: if you could see yourself would you stand for it. And the perpetrator’s strong call to action was: If you could see yourself would you stop yourself.