Adidas - Proud To Be Part of London 2012
London Olympics 2012 Experiential

Pitch Win


The business opportunity: Take advantage of the excitement in London before and during the Olympics to encourage people to come into the Adidas flagship store in London.


Our Solution: An experiential campaign that gave people the opportunity to participate in the excitement of the London Olympics by starring in their own digital poster on Oxford Street.  People from all over the globe had their portrait taken in a custom built booth in the Adidas store to show they were ‘Proud to be part of London 2012’. Their portraits were instantly transformed  into digital posters which appeared in store, on Oxford Street and as Facebook profile pictures.


Results:  Nearly 300,000 people from all over the world visited the Adidas store to have their digital portrait taken. Including cycling superstar Chris Hoy.