Persil Tablets
If measuring isn't your strong point

 

The business opportunity:
Generally people don’t really know how much washing powder/liquid to use in their machines.

 

Our solution:
Remind people of the perils of bad measuring in a direct and witty way. To do this we created a series of ads, incorrectly-sized for their media including oddly-sized supermarket trolleys, swings in playgrounds and a mobile app that works as a tape measure.