Gillette Energising Moisturiser
Because Winter Hates Your Face
Pan European TV / Print / Digital Display / Social Media
The business opportunity: Make Gillette Energising Moisturiser the choice of millennial European males in winter.
Our Solution: A TV, print and digital campaign humorously demonstrating the damage done to skin in winter and memorably declaring Gillette Energising Moisturiser the solution.
Results: The TV ad was top of the Telly Ad Chart for 6 weeks and the endline ‘Because winter hates your face’ inspired Facebook fan groups and thousands of LOL tweets quoting the endline. Resulting in a 12% sales uplift.