Direct mail sticker postcard
Create a mailer to parents with kids, highlighting the new mix and match selection process to Virgin’s family holiday packages.
With one eye firmly on ‘how to make sure the mailer was kept for a while’, and the other on the new holiday component selection process, the sticker postcard was born. We invited families to use the holiday component stickers to create their own postcards, and we hoped this would act not only as a fun demo but also to make the postcards ‘fridge worthy’ and therefore retained for a while. Oh, and kids love stickers – easy.