Arla’s Apetina Cheese
Oomph it up with Apetina
Global Rebrand and Brand Language
The business opportunity: Reposition Apetina as ‘the cheese for cooks’ by inspiring people to add it to lots of different foods. And create a brand language to be used in all communications globally.
Our Solution: A bold, fun digital and Point Of Sale campaign suggesting lots of ways for people to ‘Oomph it up with Apetina Cheese’ and share their own recipes on social media.
Results: Apetina’s highest social media engagement ever and a 16% increase in global brand awareness.