Arla’s Apetina Cheese

Oomph it up with Apetina     
Global Rebrand and Brand Language

The business opportunity:  Reposition Apetina as ‘the cheese for  cooks’ by inspiring people to add it to lots of different foods. And create a brand language to be used in all communications globally.


Our Solution: A  bold, fun digital and Point Of Sale campaign suggesting lots of ways for people to ‘Oomph it up with Apetina Cheese’ and share their own recipes on social media.


Results: Apetina’s highest social media engagement ever and a 16% increase in global brand awareness.  

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